Entrepreneurship By Doing

This project-based course guides students through the early‑startup cycle: identifying real problems, interviewing users, clustering insights, defining a target segment, brainstorming and prototyping solutions, testing with real customers, sizing the market, drafting a simple business model, and finishing with a…
Beginner Level
4-5 hours per week

What you will learn

  • Identify real-world problems using customer interviews and empathy mapping.
  • Segment users by needs, select a minimum viable segment, and size the market (TAM → SAM → SOM).
  • Generate and prioritise solution ideas with SCAMPER, “How Might We…?” and impact-effort scoring.
  • Build low-fidelity prototypes, run user tests, and iterate quickly.
  • Draft a lean one-page business model and calculate basic break-even economics.
  • Craft a compelling story that blends data and narrative, then deliver a confident pitch to judges or investors.

About this course

“Entrepreneurship By Doing” takes students from raw idea to investor-ready pitch in four hands-on modules:

  1. Customer & Problem Discovery – interviews, insight clustering, validated problem statements.

  2. Solution Generation – need-based segmentation, brainstorming, low-fi prototypes.

  3. Solution Testing & Refinements – business-model generation plus user testing cycles.

  4. Story, Pitch & Launch – data-driven storytelling, rehearsal, and live showcase.

Learners choose a real problem, validate it with potential users, build and refine a prototype, and present their business case to judges. Along the way they master empathy, creative ideation, rapid iteration, market sizing, lean financials, and persuasive communication—skills that transfer to any industry or future venture.

 

Side Note: This course is part of an "Intro To Entrepreneurship" program from Opportuned. However, all learners are free to take the course independently.

Whom this course is for

Students who are curious about startups, social impact, or creative problem-solving—no prior business or coding experience required. Perfect for entrepreneurship clubs, STEM programs, and anyone who has spotted a daily frustration and thought, “There has to be a better way.”

Initial requirements

  1. Bring Curiosity – Question everything. Great ideas hide in plain sight.

  2. Embrace “Fail Fast” – Don't be afraid of mistakes/failing. Mistakes are data. Iterate (i.e. quickly learn from your mistake and make the necessary improvements to prevent future similar mistakes), don’t stagnate.

  3. Support Your Peers – Give constructive feedback; celebrate wins together.

  4. Show Up & Dive In – Every activity is a chance to build something new.

Helpful Resources to have:

  • 🌟 First Task: Arrive at Session 1 with one everyday frustration you or someone close to you faces.

  • 🛠 Tools: A notebook (physical or digital) and an open mind. We’ll supply the rest.

  • 🌐 Online Access: Have a way to access course resources at least periodically.

How you will learn

Learners progress through four project-based modules. Each lesson combines short readings with hands-on activities. Most class time is spent on practical tasks—interviews, ideation, prototyping, testing—followed by quick reflections.

When taken as part of a program, instructors give 24-hour feedback on submitted work, and peers review each other’s prototypes inside an online forum. The program culminates in a live Pitch Day judged by mentors.

Course content

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What you will get

  • A tested solution concept and pitch deck you can add to your portfolio.
  • Hands-on experience with design thinking, lean startup methods, and basic financial modelling.
  • Feedback from peers, instructors, and real users throughout the course.
  • Lifetime access to templates (interview guides, lean canvas, financial calculator).
  • Invitation to a private alumni community for ongoing mentorship and networking.
Price: Free

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Price: Free